This independent resource covers visual communications, marketing design, and related project planning.
What We Cover
This resource is dedicated to the full spectrum of visual communications practice — the connected disciplines that shape how businesses present themselves to the world. Our editorial focus spans both strategy and execution, from defining brand positioning to specifying production requirements for a large-format print run.
If you are researching a new brand identity, planning a trade show exhibit, evaluating office planning vendors, or trying to understand the relationship between marketing strategy and design decisions, you are in the right place. We publish practical, experience-backed guidance informed by current industry practice and research.
Common Topics
Common topics include writing an effective creative brief, choosing between digital and offset printing, selecting a signage vendor, planning a trade show booth, and evolving a brand identity without losing established equity.